Humor has a universal language. It doesn't need degrees in obscure languages, hardly ever in Clinical Psychology and it is one of the few devices used to make people smile and think at the same time. Humor has been widely used in advertising. However, while humor has attained popularity in...

Contemporary marketing always suggest a marketer to measure customer satisfaction, which helps to enhance the market share. In goods industry various parameters are available to judge the satisfaction of customer towards the product, but in the case of service industry only quality of service...

21st century is enhancing the complexities of life so customers are demanding more convenience from service industry & banking sector is also not exception to it. In this regard ATM is one of the best services offered by banks which offers a convenient way to customers to avoid frustrating...

The focus on new technologies in all sectors is growing and Banking Industry is also not an exception to it. Internet Banking has the potential to transform the banking business as it significantly lowers transaction and delivery costs. So it is essential for banks to know about the customer...

The usage of Social Media is increasing exponentially to satisfy the social needs of internet users, at the same time it has also increased the opportunities for corporate to market their products & services in a personalized way. The past record shows that social media has contributed...

"Customers or guests are always right" - this is the fundamental principle adopted by hoteliers under contemporary marketing. So it is necessary for hotel marketers to fulfill customers' expectations which not only make customers' satisfied but also enhances the market share. In service industry...