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Conceptualising Luxury Brand Attachment : Scale Development and Validation

Shimul, Anwar Sadat - 2020

This paper aims to conceptualise consumer's luxury brand attachment by developing and validating a psychometric scale … scale. Finally, study 5 examines two behavioural indicators of luxury brand attachment. The results show a parsimonious 7 …-item luxury brand attachment scale. The studies confirm that there are major differences among luxury brand attachment …

Persistent link: https://www.econbiz.de/10012837896

Conceptualising attitudes towards brand genuinuity : scale development and validation

Hart, Brian 't; Phau, Ian - In: The journal of brand management : an international journal 29 (2022) 4, pp. 327-340

Persistent link: https://www.econbiz.de/10013270435

Influence of Materialism and Life Satisfaction on Consumer Willingness to Buy Counterfeit Luxury Brands

Trinh, Viet Dung; Phau, Ian - 2013

recent years, counterfeit luxury brand consumption continues to increase worldwide, and it is now sometimes regarded as a …

Persistent link: https://www.econbiz.de/10014042822

Luxury brand attachment : Predictors, moderators and consequences

Shimul, Anwar Sadat; Phau, Ian - In: International journal of consumer studies 46 (2022) 6, pp. 2466-2487

Persistent link: https://www.econbiz.de/10013412519

Investigating consumers' brand desirability for upcycled luxury brands

Phau, Ian; Akintimehin, Olamide; Lee, Sean - In: Strategic change 31 (2022) 5, pp. 523-531

Persistent link: https://www.econbiz.de/10013415705

Not-so-classical measurement errors : a validation study of homescan

Einav, Liran; Leibtag, Ephraim; Nevo, Aviv - 2008

Persistent link: https://www.econbiz.de/10003773004

Timing and quantity of consumer purchases and the consumer price index

Griffith, Rachel; Leibtag, Ephraim; Leicester, Andrew; … - 2008

Persistent link: https://www.econbiz.de/10003773113

Timing and quantity of consumer purchases and the consumer price index

Griffith, Rachel; Leibtag, Ephraim; Leicester, Andrew; … - 2008

A common approach to measuring price changes is to look at the change of the expenditure needed to purchase a fixed basket of goods. It is well-known that this approach suffers from problems and creates several biases in the measurement of price changes faced by consumers. Substitution and...

Persistent link: https://www.econbiz.de/10003822973

Not-so-classical measurement errors : a validation study of homescan

Einav, Liran; Leibtag, Ephraim; Nevo, Aviv - 2008

We report results from a validation study of Nielsen Homescan data. We use data from a large grocery chain to match thousands of individual transactions that were recorded by both the retailer (at the store) and the Nielsen Homescan panelist (at home). First, we report how often shopping trips...

Persistent link: https://www.econbiz.de/10003822986

Empirical models of consumer behavior

Nevo, Aviv - 2010

Models of consumer behavior play a key role in modern empirical Industrial Organization. In this paper, I survey some of the models used in this literature. In particular, I discuss two commonly used demand systems: multi-stage budgeting approaches and discrete choice models. I motivate their...

Persistent link: https://www.econbiz.de/10008746061