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MODEL APPLICATIONS FOR THE SPREAD OF NEW PRODUCTS IN HUNGARIAN MARKET CIRCUMSTANCES
Orova, Irma; Komaromi, Nandor - Gazdaság- és Társadalomtudományi Kar, Szent István … - 2008
. Having studied a wide variety of diffusion models applied in marketing, the Bass (1969) model seems to be internationally …
Persistent link: https://www.econbiz.de/10009398346
Cover Image
MODEL APPLICATIONS FOR THE SPREAD OF NEW PRODUCTS IN HUNGARIAN MARKET CIRCUMSTANCES
Orova, Irma; Komaromi, Nandor - 2008
.Having studied a wide variety of diffusion models applied in marketing, the Bass (1969) model seems to be internationally adopted …
Persistent link: https://www.econbiz.de/10009445615