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~accessRights:"free"
~person:"Phau, Ian"
~subject:"Marktforschung"
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Phau, Ian
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The journal of brand management : an international journal
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Conceptualising attitudes towards
brand
genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
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