Der vorliegende Forschungsbericht liefert empirische Erkenntnisse darüber, welche Wahrnehmung von Unternehmenskommunikation beim Top-Management einerseits und bei Kommunikationsverantwortlichen andererseits vorherrschen. Gemeinsamkeiten und Unterschiede werden identifiziert und diskutiert....

Der vorliegende Forschungsbericht ist ein Grundstein für das junge Forschungsfeld "Führung im Kommunikationsmanagement". Im Mittelpunkt steht eine Zusammenfassung der ersten internationalen Studie zu dem Thema mit über 4.000 Befragten aus 23 Ländern. Dabei geht es insbesondere um den...

This research paper offers insights into the status quo of corporate communications and public relations in Asia and analyzes the political, economic and cultural context in which practicioners operate. As a result of the economic upswing and political opening of Asian nations in the last...

Virtualization is one of the big buzzwords in communications. When formats are moved from real-world settings to online environments a variety of challenges emerge - especially when it comes to confidential interactions and personal relationships with key stakeholders. A research team at Leipzig...

In recent months, the world has changed faster than ever. It's not easy for communications managers to keep track of all these changes, not to mention advise their top management and adjust corporate communications accordingly. Therefore, a research team from Leipzig University and University of...

"How to play the game" presents new tools and frameworks for successful communication management. Furthermore it seeks to create a common understanding of how communication contributes to corporate success. Based on of a literature analysis of more than 800 publications and 10 case studies with...

How do social changes, new technologies or new management trends affect communication work? A team of researchers at Leipzig University and the University of Duisburg-Essen (Germany) observed new developments in related disciplines. As a result, the five most important trends for corporate...

What does the future hold for corporate communications? The Communications Trend Radar is an applied research project. On an annual basis, it identifies relevant trends for corporate communications from the fields of society, management, and technology. The research team at the University of...