For football executives, understanding the determinants of spectator no-show behavior better is of utmost importance. Recent research efforts, however, have primarily focused on exploring the potential effects of determinants that the club management can hardly influence (e.g., potential...

As in many industry sectors, in professional sports, no-shows increasingly pose a significant challenge to the management. Previous research has established that spectator no-show behavior is widespread among season ticket holders, in particular, but the specific antecedents of such behavior...

In this article, we contribute to the emerging literature on the potential determinants of football spectator no-show behavior by analyzing disaggregated data capturing season ticket holder (STH) behavior outside the German market for the first time. Intriguingly, our empirical analysis of a...

Because no-show behavior typically leads to operational inefficiencies and thus diminishing returns for service firms, a growing number of authors have demonstrated the potential of using reminders to reduce no-show rates. In this study, by examining the behavioral responses of 13,911 season...