For football executives, understanding the determinants of spectator no-show behavior better is of utmost importance. Recent research efforts, however, have primarily focused on exploring the potential effects of determinants that the club management can hardly influence (e.g., potential...

In this article, we contribute to the emerging literature on the potential determinants of football spectator no-show behavior by analyzing disaggregated data capturing season ticket holder (STH) behavior outside the German market for the first time. Intriguingly, our empirical analysis of a...