Cooperative advertising is an incentive offered by a manufacturer to influence retailers' promotional decisions. We … Stackelberg leader announces his wholesale prices and his shares of retailers' advertising costs, and the retailers in response … play a Nash differential game in choosing their optimal retail prices and advertising efforts over time. We obtain the …

We propose a model to assess the value of a distributor in a dynamic stochastic cooperative advertising supply chain in …, the distributor also intermediates the pricing and advertising decisions between the manufacturer and the retailer. For … to the case of no distributor. Thirdly, as the distributor saves on the transport cost, the marginal advertising cost to …

This paper analyzes dynamic advertising and pricing policies in a durable-good duopoly. The proposed infinite …-horizon model, while general enough to capture dynamic price and advertising interactions in a competitive setting, also permits … cumulative sales, while the optimal advertising is decreasing with cumulative sales. Comparative statics for the results are …

Cooperative (co-op) advertising is an important instrument for aligning manufacturer and retailer decisions in supply … chains. In this, the manufacturer announces a co-op advertising policy, i.e., a participation rate that specifies the … percentage of the retailer's advertising expenditure that it will provide. In addition, it also announces the wholesale price. In …

A model of new-product adoption is proposed that incorporates price and advertising effects. An optimal control problem … that uses the model as its dynamics is solved explicitly to obtain the optimal price and advertising effort over time. The …