When analysing modes of navigating cross-cultural business communities most IB studies employ an etic approach that delineates how ethnically owned companies thrive and manoeuvre in complex cross-cultural business environments. This approach implies employing theoretical models and empirical...

This paper analyses the concept of empathy in multinational organizations. In the 21st century "You need to be soft to get hard results!" as McDonald (2008) aptly stated. Based on contextual changes in both costumer clienteles and among younger employees, empathy or compassion is becoming...