Ketter, Ketter, W.; van Heck, van Heck, H.W.G.M.; … - Erasmus Research Institute of Management (ERIM), … - 2010
In this case the Dutch Flower Auctions (DFA) are discussed. The DFA are part of the supply network in which flowers are produced, stocked, and then sold through either mediation or auctioning. This case focuses on the buyers’ and auctioneers’ positions when flowers are traded through...