Casadesus-Masanell, Ramon; Zhu, Feng - IESE Business School, Universidad de Navarra - 2009
to consider changes in its business model. We consider four alternative business models, two pure models (subscription …-sponsored rival often entails business model reconfigurations, a phenomenon that we dub "competing through business models." We also … than a mixed,business model because of cannibalization and endogenous vertical differentiation concerns. We discuss how our …