The "Public Service Unit" (PSU), or shiye danwei, is one of the four categories of public sector institutions in China. The country has more than one million public service units (PSUs), or shiye danwei, with a labor force of around 30 million. Most PSUs were created as public service providers....

This article argues that it is possible to distinguish between the utility of different institutional structures by comparing the quality service that each typed delivers. As the executive agencies of the new public management are considered to be different from the traditional public sector...

The main aim of that work is to describe some of the recent direction of evolution of the management categories related to the measuring of the performances of brand in terms of three main strategic variables as brand equity, customer equity and brand-customer loyalty. Infact, one of the most...