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Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities?
Chapleo, Chris - 2011
Although branding is now widespread among UK universities, the application of branding principles in the higher education sector is comparatively recent and may be controversial for internal audiences who question its suitability and efficiency. This paper seeks to investigate how and whether...
Persistent link: https://www.econbiz.de/10009429674
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External perceptions of successful university brands
Chapleo, Chris - 2009
Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands and it therefore seems to be timely and...
Persistent link: https://www.econbiz.de/10009429675
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Applying Performance Management Principles to a Learning Environment for Undergraduate Dissertations: A Case Study
Day, Jacqui; Bobeva, Milena - 2007
taught postgraduate degrees in business, law and humanities subjects. However, changes in the business environment have …
Persistent link: https://www.econbiz.de/10009429790
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Red Lion Hotel Corporation
Shao, Yin-Chia - 2011
nature of the business, environmental analysis, strategy position within the industry, competitive advantage, strategic … differentiation diversification. Examining the business environment analysis, the external environment has a moderately strong impact …
Persistent link: https://www.econbiz.de/10009463240
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The Process of Starting a Business
Aparicio, Joyce - 2010
Many students are inspired to start their own business venture after taking some courses in school or simply just … taking an idea and turning it into a business. The beginning process is usually most difficult in terms of establishing a … functioning business, getting the right connections, and avoiding discouragement to follow through with the business. That is why …
Persistent link: https://www.econbiz.de/10009429950
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Perspective-taking and adaptive behavior in personal selling.
Zackai, Yael - 1993
Source: Dissertation Abstracts International, Volume: 55-02, Section: B, page: 0633.
Persistent link: https://www.econbiz.de/10009472039
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Survey of the coverage of financial statement analysis in Australian business degrees
Morton, Anja; Harrison, Jennifer L - 2008
The ability to use ratios to analyse financials statement is a skill many bachelor of business graduates will need in …
Persistent link: https://www.econbiz.de/10009475179
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User-generated content (UGC) in tourism: benefits and concerns of online consumers
Burgess, Stephen; Sellitto, Carmine; Cox, Carmen; … - 2009
This paper examines the views of travel consumers that search for information online in relation to the specific benefits and concerns identified with user-generated content (UGC). Real contrasts in relation to views about UGC content were identified in the literature. For instance, UGC is...
Persistent link: https://www.econbiz.de/10009475190
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Survey of the coverage of financial statement analysis in Australian business degrees
Morton, Anja; Harrison, Jennifer L - 2008
The ability to use ratios to analyse financials statement is a skill many bachelor of business graduates will need in …
Persistent link: https://www.econbiz.de/10009475195
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Human resource development and 'casualisation' in hotels and resorts in Eastern Australia: getting the best to the customer?
Cairncross, Grant; Kelly, Stephen J - 2008
This paper provides an analysis of human resource development and knowledge capital management relations practices used by hotels and resorts in 2007. The study examined the employment instruments used, methods of employee recruitment, selection, staff turnover trends, remuneration policies,...
Persistent link: https://www.econbiz.de/10009475213