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We report on a survey of the innovation activities and characteristics of 153 users of outdoor-related consumer … products. We find a high level of innovation by these consumers. Thirty-seven percent report that they have developed ideas for … - frequent innovation by consumers and the possibility to identify efficiently those who innovate - imply that innovation by …
Persistent link: https://www.econbiz.de/10009424523
Manufacturers usually benefit by dividing their innovation processes into distinct phases in order to ensure that the …
Persistent link: https://www.econbiz.de/10009424490