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Drawing on Baumol’s concepts of productive, unproductive and destructive entrepreneurship and relevant amendments, this book develops a conceptual framework which allows operationalising the concepts for empirical assessment. Using data from a longitudinal survey, the author further makes one...
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The paper presents the results of a 2009 survey of 136 Spanish small service businesses. Male and female owners of travel agencies were interviewed to indicate their crisis readiness and measures taken to confront the crisis. Gender based differences in strategic decision-making were detected....
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hypotheses are realized) is feasible and subject to a set of measures, including the development of new management and marketing …
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Directory of 2012. The senior management of selected firms was surveyed and 175 firms responded making a response rate of 85 …
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Business strategies in general and marketing strategies in particular are a factor of significant importance when it comes to the success and long term growth of companies. This paper tends to test the generally accepted assumption that SME’s in the Republic of Macedonia do not have and...
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