Showing 1 - 10 of 1,897
Persistent link: https://www.econbiz.de/10003886408
significantly improve marketing decision-making, and firms’profitability …
Persistent link: https://www.econbiz.de/10003888112
We use a model of psychological-games-played-on-a-network to demonstrate a role for endogenously determined, rationally chosen ethics. Our analysis produces sharp results about the contagion of non-ethical or ethical behavior and about the possible stable configurations of each type of behavior....
Persistent link: https://www.econbiz.de/10012867187
Our comments about the paper by Leeflang and Wittink wInternat. J. Res. Marketing, 17 2000. 105x comprise of two …-level versus segment-level models. Secondly, we supplement their paper by attempting to predict how marketing model building will …
Persistent link: https://www.econbiz.de/10013058845
Persistent link: https://www.econbiz.de/10003712851
Persistent link: https://www.econbiz.de/10003719287
Persistent link: https://www.econbiz.de/10003641919
Persistent link: https://www.econbiz.de/10003729860
Persistent link: https://www.econbiz.de/10003729864
Persistent link: https://www.econbiz.de/10003730751