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The Optimal Data Interval for Econometric Models of Advertising Carryover
Tellis, Gerard J. - 2006
interval to estimate advertising carryover. The literature assumes that 1) the optimal data interval is the inter-purchase time … underlying advertising process. In contrast, we show that 1) the optimal data interval is the inter-exposure time. 2) Too … advertising process but only data at the inter-exposure time. These results hold for any linear dynamic model linking sales with …
Persistent link: https://www.econbiz.de/10012780058
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Prices and Coupons for Breakfast Cereals
Nevo, Aviv - 1999
This paper explores the relationship between shelf prices and manufacturers' coupons for 25 ready-to-eat breakfast cereals. Contrary to the predictions of static monopoly price discrimination, we find the shelf prices for a particular brand in a particular city are generally lower during periods...
Persistent link: https://www.econbiz.de/10012471875
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Prices and Coupons for Breakfast Cereals
Nevo, Aviv; Wolfram, Catherine D. - 2000
This paper explores the relationship between shelf prices and manufacturers' coupons for 25 ready-to-eat breakfast cereals. Contrary to the predictions of static monopoly price discrimination, we find the shelf prices for a particular brand in a particular city are generally lower during periods...
Persistent link: https://www.econbiz.de/10014201979
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Market Conduct in the U.S. Ready-to-Eat Cereal Industry
Connor, John M.; Reimer, Jeffrey J. - 2013
Product differentiation is well established as being the key source of the cereal industry's high price-cost margins. However, there is little consensus as to whether pricing collusion is also a source of profitability, and indeed, whether price even serves as a strategic variable in this...
Persistent link: https://www.econbiz.de/10014215451
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Ageing and mobility in Germany: are women taking the fast lane?
Kalinowska, Dominika; Kunert, Uwe - 2009
Results from travel demand research in many countries show that - on average - women are less mobile and have different mobility patterns than men. Recent longitudinal studies of gender specific travel demand reveal converging mobility of males and females. Moreover, in some countries results...
Persistent link: https://www.econbiz.de/10010271136
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Demographic determinants of energy demand of households in Germany
Engel, Kerstin - 2010
This thesis investigates in demographic determinants of energy demand of households in Germany, with focus on space …
Persistent link: https://www.econbiz.de/10009451169
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Wege zur Reduzierung von Lebensmittelabfällen - Pathways to reduce food waste (REFOWAS): Maßnahmen, Bewertungsrahmen und Analysewerkzeuge sowie zukunftsfähige Ansätze für einen nac...
Schmidt, Thomas G.; Baumgardt, Sandra; Blumenthal, Antonia - 2019
detail (fruit and vegetables, baked goods, school meals) and a social empirical study (private households) was carried out …
Persistent link: https://www.econbiz.de/10012143458
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Retailers and Consumers : the pass-through of import price changes
Berner, Eike; Birg, Laura; Boddin, Dominik - 2016 - Überarbeitete Version: Juni 2016
-through rates for low-income households are 58%, significantly larger than those for high-income households. We then present one …
Persistent link: https://www.econbiz.de/10011488657
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Cross-border commuting and consuming : an empirical investigation
Mathä, Thomas; Porpiglia, Alessandro; Ziegelmeyer, Michael - 2013
Persistent link: https://www.econbiz.de/10010420110
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Volume 1
Schmidt, Thomas G.; Baumgardt, Sandra; Blumenthal, Antonia - 2019
detail (fruit and vegetables, baked goods, school meals) and a social empirical study (private households) was carried out …
Persistent link: https://www.econbiz.de/10012135618