interval to estimate advertising carryover. The literature assumes that 1) the optimal data interval is the inter-purchase time … underlying advertising process. In contrast, we show that 1) the optimal data interval is the inter-exposure time. 2) Too … advertising process but only data at the inter-exposure time. These results hold for any linear dynamic model linking sales with …

: entertainment, sharing, advertising and personalization. It is also concluded that these activities have a positive effect on brand …

This thesis investigates in demographic determinants of energy demand of households in Germany, with focus on space …

detail (fruit and vegetables, baked goods, school meals) and a social empirical study (private households) was carried out …

-through rates for low-income households are 58%, significantly larger than those for high-income households. We then present one …

detail (fruit and vegetables, baked goods, school meals) and a social empirical study (private households) was carried out …