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The Optimal Data Interval for Econometric Models of Advertising Carryover
Tellis, Gerard J. - 2006
interval to estimate advertising carryover. The literature assumes that 1) the optimal data interval is the inter-purchase time … underlying advertising process. In contrast, we show that 1) the optimal data interval is the inter-exposure time. 2) Too … advertising process but only data at the inter-exposure time. These results hold for any linear dynamic model linking sales with …
Persistent link: https://www.econbiz.de/10012780058
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Prices and Coupons for Breakfast Cereals
Nevo, Aviv - 1999
This paper explores the relationship between shelf prices and manufacturers' coupons for 25 ready-to-eat breakfast cereals. Contrary to the predictions of static monopoly price discrimination, we find the shelf prices for a particular brand in a particular city are generally lower during periods...
Persistent link: https://www.econbiz.de/10012471875
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Prices and Coupons for Breakfast Cereals
Nevo, Aviv; Wolfram, Catherine D. - 2000
This paper explores the relationship between shelf prices and manufacturers' coupons for 25 ready-to-eat breakfast cereals. Contrary to the predictions of static monopoly price discrimination, we find the shelf prices for a particular brand in a particular city are generally lower during periods...
Persistent link: https://www.econbiz.de/10014201979
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Market Conduct in the U.S. Ready-to-Eat Cereal Industry
Connor, John M.; Reimer, Jeffrey J. - 2013
Product differentiation is well established as being the key source of the cereal industry's high price-cost margins. However, there is little consensus as to whether pricing collusion is also a source of profitability, and indeed, whether price even serves as a strategic variable in this...
Persistent link: https://www.econbiz.de/10014215451
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Mergers with Endogenous Product Choice : The Case of the Ready-to-Eat Cereal Industry
Rossi, Federico - 2022
The analysis of mergers in industries with differentiated products has traditionally focused its attention on postmerger price changes, ignoring the effect of a new competitive landscape on the characteristics of the products firms choose to offer. This paper proposes a new analysis, which...
Persistent link: https://www.econbiz.de/10013298476
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Artificial Intelligence for marketing plan : the case for e-marketing companies
Fayed, Abeer Elsayed - In: Marketing i menedžment innovacij : m&mi (2021) 1, pp. 81-95
Persistent link: https://www.econbiz.de/10013093254
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Relational contracts, taxation and the household
Apps, Patricia; Rees, Ray - 2009
This paper applies the theory of relational contracts to make precise the idea that because households are engaged in a … Samuelson. This nests as special cases the objective functions used in currently popular models of households engaged in one …
Persistent link: https://www.econbiz.de/10010269303
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Non-unitary models of household behavior: a survey of the literature
Chiappori, Pierre-André; Donni, Olivier - 2009
This article considers non-unitary models of household behavior. These models suppose explicitly that households …
Persistent link: https://www.econbiz.de/10010269486
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Ageing and mobility in Germany: are women taking the fast lane?
Kalinowska, Dominika; Kunert, Uwe - 2009
Results from travel demand research in many countries show that - on average - women are less mobile and have different mobility patterns than men. Recent longitudinal studies of gender specific travel demand reveal converging mobility of males and females. Moreover, in some countries results...
Persistent link: https://www.econbiz.de/10010271136
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The Store-of-Value-Function of Money as a Component of Household Risk Management
Größl, Ingrid; Fritsche, Ulrich - 2007
exponential utility allows us to derive an explicit relationship between optimal money holdings, the household?s desire to tilt …
Persistent link: https://www.econbiz.de/10010273728