interval to estimate advertising carryover. The literature assumes that 1) the optimal data interval is the inter-purchase time … underlying advertising process. In contrast, we show that 1) the optimal data interval is the inter-exposure time. 2) Too … advertising process but only data at the inter-exposure time. These results hold for any linear dynamic model linking sales with …

This thesis investigates in demographic determinants of energy demand of households in Germany, with focus on space …

detail (fruit and vegetables, baked goods, school meals) and a social empirical study (private households) was carried out …

constraints. In this paper, we assume that the model simulates persons grouped into households, and a person/household population …) choosing the households that belong to the generated population. The reweighting task can be performed using an Iterative … applied pattern is to estimate household-level weights using IPF, so that they match the control totals for the households …