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interval to estimate advertising carryover. The literature assumes that 1) the optimal data interval is the inter-purchase time … underlying advertising process. In contrast, we show that 1) the optimal data interval is the inter-exposure time. 2) Too … advertising process but only data at the inter-exposure time. These results hold for any linear dynamic model linking sales with …
Persistent link: https://www.econbiz.de/10012780058
The analysis of mergers in industries with differentiated products has traditionally focused its attention on postmerger price changes, ignoring the effect of a new competitive landscape on the characteristics of the products firms choose to offer. This paper proposes a new analysis, which...
Persistent link: https://www.econbiz.de/10013298476
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Results from travel demand research in many countries show that - on average - women are less mobile and have different mobility patterns than men. Recent longitudinal studies of gender specific travel demand reveal converging mobility of males and females. Moreover, in some countries results...
Persistent link: https://www.econbiz.de/10010271136
This thesis investigates in demographic determinants of energy demand of households in Germany, with focus on space …
Persistent link: https://www.econbiz.de/10009451169
detail (fruit and vegetables, baked goods, school meals) and a social empirical study (private households) was carried out …
Persistent link: https://www.econbiz.de/10012143458
constraints. In this paper, we assume that the model simulates persons grouped into households, and a person/household population …) choosing the households that belong to the generated population. The reweighting task can be performed using an Iterative … applied pattern is to estimate household-level weights using IPF, so that they match the control totals for the households …
Persistent link: https://www.econbiz.de/10011548745
-through rates for low-income households are 58%, significantly larger than those for high-income households. We then present one …
Persistent link: https://www.econbiz.de/10011488657
Persistent link: https://www.econbiz.de/10010420110
In this paper, we attempt to shed light on whether Japanese households are rational or if their behavior is influenced …
Persistent link: https://www.econbiz.de/10011478422