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Is the American Supermarket Really Super?

Padberg, Daniel I. - 1973

Persistent link: https://www.econbiz.de/10014341463

Prices and Quality Comparisons of National Brand and Private Label Food Products

Jafri, Syed Hussain A.; Lifferth, Dennis R. - 1977

Persistent link: https://www.econbiz.de/10014341571

The Response of Milk Sales to Generic Advertising and Producer Returns in the New York City Market Revisitied

Thompson, Stanley R. - 1978

Persistent link: https://www.econbiz.de/10014341603

The Numerical Analysis of Monopolistically Competitive Markets: The Case of a New York Fresh Apple Packer

Starbird, Sterling A.; Milligan, Robert A. - 1987

Persistent link: https://www.econbiz.de/10014341807

The role of marketing in the corporation : a perpetual work in progress

Ganesan, Shankar (contributor); Malter, Alan J. (contributor) - 2004 - Rev.

This study critically examines the widely-held view that the role of marketing in corporations is in decline. Based on … interviews and discussions with top marketing executives and chief executive officers from a broad sample of leading U.S. and … global corporations, we describe major changes that are occurring in the organization and management of marketing activities …