It is standard procedure to use short-term measures for designing customized marketing campaigns and evaluating their success. We consider the integration of customer lifetime value (CLV) thinking into the category selection problem for targeted coupons. This problem involves two primary...

We study a supply chain distribution system (comprising a supplier and multiple retailers) and investigate experimentally how the trading by retailers of digital claims (tokens) on the supplier's capacity affects supply-demand mismatches. Creating markets for such tokens relies on advances in...