Prabowo, Rony; Singgih, Moses Laksono; Karningsih, Putu Dana - In: Journal of open innovation : technology, market, and … 6 (2020) 1/20, pp. 1-20
New product development is an important innovation that should be done to meet consumers’ new trends. This paper is … prominent as it discusses new product development through the inactive problem perspective in SMEs in Indonesia as a way to … explore customers’ expectations, which are often challenging to analyze. The capability to develop a new product based on the …