The part of the economy that depends, directly or indirectly, fully or partially, on the flow and analysis of data is growing of importance2. Data-driven businesses are spilling over from the online to the offline economy, changing traditional industries. They are set to become pervasive in the...

With the rapid development of information and communication technologies, various online shopping platforms have emerged. To understand the success of platform strategies, it is important to verify the features that are important to attract sellers. To estimate the economic value of free...

This study aimed to bolster knowledge regarding the factors affecting adoption behaviors of online dating sites. We held the view that the adoption of online dating sites is not only a diffusion of innovation process but also an outcome of the interactions among individual, peers and society....

This study adopted Rogers' diffusion of innovation model to investigate the adoption of three social media with high penetration in Taiwan-Facebook, Line, and email. Special attention was paid to identifying the factors that differentiated the non-adopters (who did not adopt any of the three...

This study examines preceding factors of user innovation behavior using a case of smartphone applications toexamineindirect and direct effects of consumer attitude on user innovation. Specifically, this study focuses ontwo aspects of the user innovation evaluation:quality and quantity. Quality...

With the continuous development and iteration of telecommunication technology, the users' requirements of the quality and service have increased dogmatically. In order to meet the diverse and personalized consumer demands, virtual network operators came into being. In 2013, China officially...