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Marketing favours : formal and informal criteria for pricing Albrecht Dürer‘s works between 1500 and 1650
Grebe, Anja - In: Journal for art market studies 1 (2017) 1, pp. 6-20
Persistent link: https://www.econbiz.de/10011872588
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Cultural issues in website design : a European perspective on electronic commerce
Asimionoaei, Claudia - In: CES working papers 1 (2009) 1, pp. 17-22
that arises at this stage of development of global trade on the Internet is if companies understand the importance of …
Persistent link: https://www.econbiz.de/10011991950
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Promotion and product marketing models of small and medium enterprises (SMEs) through E-Commerce
Suryana, Yuyus; Bayu, Kartib; Jatnika, Dika - In: Advances in management & applied economics 3 (2013) 4, pp. 149-160
fully familiar with using the internet marketing process; necessary steps for socializing the internet and E-Commerce were … that could be prioritized as a market leader, obtain ideas of they behaved in utilizing the internet and E-Commerce, and … acquire concept models through E-Commerce marketing. The method used was Comparative Descriptive, Experimental research, and …
Persistent link: https://www.econbiz.de/10009762127
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Influencer marketing as a method of solving the crisis of trust in digital content marketing
Sołoducha, Krzysztof - In: European research studies 25 (2022) 3, pp. 634-645
Persistent link: https://www.econbiz.de/10013532441
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Marketing + internet = e-commerce : oportunidades y desafíos
Barientos Felipa, Pedro - In: Revista finanzas y política económica 9 (2017) 1, pp. 41-56
Persistent link: https://www.econbiz.de/10011897808
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Structure and constituents of digital marketing systems
Robul, Yuriy - In: Olsztyn economic journal 15 (2020) 1, pp. 53-62
Persistent link: https://www.econbiz.de/10012221394
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Teaching managerial economics : spreadsheet exercises integrate economics within the business curriculum
Heath, Will Carrington; Underwood, James H.; Watson, John K. - In: Advances in management & applied economics 3 (2013) 4, pp. 249-256
business courses and economics courses: product pricing and the deciding on the optimal combination of production inputs. …
Persistent link: https://www.econbiz.de/10009762659
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Heuristic pricing rules not requiring knowledge of the price response function
Gahler, Daniel; Hruschka, Harald - In: Review of managerial science : RMS 17 (2023) 7, pp. 2325-2347
Persistent link: https://www.econbiz.de/10014335776
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E-tailing quality index
Rawal, Pankaj; Singh, Deepali - In: The international journal of management science and … (2016) 20, pp. 19-39
This research study aims at developing and validating E-tailing quality index. It consists of the literature reviews of the past researches, which were done by various authors and while finding the dimensions for the e-tailing quality. The scale development methodology results into six factors...
Persistent link: https://www.econbiz.de/10011503586
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Critical success factors for online-shops of drugstores : information systems and marketing requirements for webshops offering fast-moving consumer goods and a webshop evaluation o...
Svechla, Sabrina; Fischer, Jessica; Ferdinand, Hans-Michael - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 2, pp. 17-25
success depends on two factors: the user-friendliness of the information system and the consistency of the marketing strategy …-sections. Regarding the second part - consistency of the marketing strategy- it is important to initially understand consumers' behaviour …
Persistent link: https://www.econbiz.de/10010423965