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conducted a qualitative marketing research among hotel managers in Bra?ov County. Collected using the quota method, the sample … sustainable development and organic growth, to propose a general configuration of the marketing strategy pillars of sustainable …
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Business students often have difficulty integrating economics reasoning into other business disciplines because of differences in the format and presentation of financial data across disciplines. Economics courses use one format while Accounting and other business courses use another. This paper...
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of marketing doctoral candidates at U.S. universities and colleges. Contributing to the emerging research on human brands …, we identify marketing doctoral candidates' intrinsic and extrinsic brand cues that influence their number of AMA … both the concept of human brands as well as the growing literature on issues relating to marketing academia …
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aus wie das Marketing. Themen wie KI und Digitalisierung oder Nachhaltigkeit und Purpose führen nicht nur zu neuen … Thema "Future of Marketing" bei Google ungefähr 2,2 Milliarden Ergebnisse finden lassen (Stand 29.08.2023). Dies greift auch … die Ausgabe 1/2023 der PraxisWISSEN Marketing auf, in der die Marketingcommunity Antworten auf die Frage nach der Zukunft …
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