Due to decline in automobiles sales especially in sedan and hatch back models the market share of Toyota is less compared to the other brand of cars and also sales were not up to the Toyota's expectation. The major drawback with their car was with Interior and it was not able to reach prospect...

This study critically examines the widely-held view that the role of marketing in corporations is in decline. Based on interviews and discussions with top marketing executives and chief executive officers from a broad sample of leading U.S. and global corporations, we describe major changes that...