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Die möglichst präzise Vorhersage der zukünftigen Absatzentwicklung als Informationsgrundlage für strategische und operative Entscheidungen zur Steuerung des Geschäftes stellt für Unternehmen eine permanente Herausforderung dar. Mit Hilfe von Absatzprognosen sollen Trendentwicklungen und...
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This paper presents a framework capable of accurately forecasting future sales in the retail industry and classifying the product portfolio according to the expected level of forecasting reliability. The proposed framework, that would be of great use for any company operating in the retail...
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Producing reliable sales forecasts for new products is notoriously difficult. Traditional surveys have been popular for decades but they are relatively cumbersome and expensive to implement. Use of readily available data from social networks is becoming increasingly popular. Can the customer...
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This paper takes a look at the effects of mergers in continental Europe over the past 15 years. We use a large panel of data on mergers to test several hypotheses. The effects of the mergers are examined by comparing the performance of the merging firms with control groups of non-merging and/or...
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Krisenzeitraum brachen die Weihnachtsumsätze in allen europäischen Ländern ein. Während sich die Umsätze in den meisten europä ischen …
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