Moalosi, Richie; Popovic, Vesna; Lall Kumar, Krishan; … - 2005
This paper investigates the influence of culture on product design in Botswana, a topic on which there little previous … research. It is argued that product innovation should be assimilated within the context of Botswana’s own culture but it has … product design. This experiment was conducted in Botswana with design students to analyse the socio-cultural variables …