The article deals with various aspects of the private labels building. It primarily focuses on organic food market in the Czech Republic, but on this market it illustrates the general trends, both in brand building, as well as in the importance of a brand in purchasing decisions. Organic food...

Following formal privatisation of farm land and assets in CentralEurope, the change in agriculturalproduction structures has been both more limited and different thanwas initially expected. In this paper, thetheoretical reasons underlying those expectations are reviewed. Analternative...