Showing 1 - 10 of 5,069
We analyze the incentives for incumbent bricks-and-mortar firms and newentrants to start an online retail channel in a differentiated goods market. Tothis end we set up a two-stage model where firms first decide whether or notto build the infrastructure necessary to start an online retail...
Persistent link: https://www.econbiz.de/10011343275
Persistent link: https://www.econbiz.de/10009758284
Persistent link: https://www.econbiz.de/10009686903
Supply Chain Management is interconnected coordination of the flow of materials, information and finances. Without effective supply chain management firms can't deliver on the promises made to customers. The objectives of this paper are firstly, to show the concept of supply chain including...
Persistent link: https://www.econbiz.de/10013039015
The consolidation of retailers across markets has considerably altered the competitive dynamics between leading brand manufacturers and retailers. The era in which brand manufacturers dictate the game to compliant retailers is long gone. Nowadays, with more equal negotiation power retailers are...
Persistent link: https://www.econbiz.de/10012888970
Retailers are increasingly adopting a dual-format model. In addition to acting as traditional merchants (buying and then reselling goods), these retailers also provide a platform for third-party sellers to access and compete for the same customers. In this paper we investigate the strategic...
Persistent link: https://www.econbiz.de/10013007444
This paper examines the effects of supermarket loyalty programs on the demand for private labels (PLs). Using transaction level data on grocery purchases and individual level information on the membership of loyalty programs, I estimate a model of demand in which membership may affect the...
Persistent link: https://www.econbiz.de/10012850306
We study the impact of launching a non-tiered customer loyalty program on consumers' spending per visit, frequency of visits and attrition rates, as well as the overall customer value. We demonstrate these results both through descriptive difference-in-difference regressions as well as through a...
Persistent link: https://www.econbiz.de/10012855594
Persistent link: https://www.econbiz.de/10012671493