Increased advertising expenditures raised fluid milk sales nearly 5 percent, or by about 7,455 million pounds, during September 1984-September 1991. Sales of natural and processed cheese consumed at home rose by about 25 million pounds and 290 million pounds in the same period because of...

Three quarterly models were used, based on 1965-75 data, to examine the statistical relation~hips between the retail value, the farm value, and the spread of a fixed sample of food products included in the market basket. The first model gives quarterly expected price indices and price...

Changes over time in consumer demand, influenced by advertising, may not be accounted for in traditional, fixed parameter explanatory and forecasting models. A distributed lagged advertising model was developed and tested with coefficients that had random and systematic adjustments. A variable...