Twenty-five years ago the business theorists at the University of Uppsala in Sweden assigned knowledge a key role in their explanation of firms’ internationalisation. Firms’ learning – or, acquisition of knowledge - about foreign markets was pointed out as being determining not only the...

The realization of relationship marketing requires cooperative exchange between buyers and sellers. A key determinant of cooperative exchange is uncertainty perceived by the cooperating parties. This study investigates how cooperation is affected by decision makers’ perception of uncertainties...