The EU has had a significant impact on the regulation of private relationships between traders and consumers, but this has been without differentiating between those situations which involve a cross-border element, and those which are purely domestic. This paper queries whether this ‘one size...

This study adopted Rogers' diffusion of innovation model to investigate the adoption of three social media with high penetration in Taiwan-Facebook, Line, and email. Special attention was paid to identifying the factors that differentiated the non-adopters (who did not adopt any of the three...

This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of...