European cinema was and still is often assimilated by film consumers as art cinema which is more difficult to understand and ultimately to reach a big number of consumers. The objectives of this paper were to examine the pathway of European cinema market and the relationship with its consumers...

During the First World War, the film industry of the major European countries experienced a lasting crisis, which necessitated significant restructuring and prompted appeals for state intervention to counterbalance the invasion of American films. As the extent of this crisis did not affect all...

One of the heavily negotiated issues between the US and the EU, during the Uruguay Round of the WTO, was the "cultural exception" for "European films". The EU insisted that the concentration of film production in the US combined with globalisation meant that the EU would otherwise be subsumed by...

Using a home market model of international trade in media products, this paper reports an empirical study that relates trends in theater box-office market shares to consumer spending on movies in the U.S., Japan, Germany, Italy, France, and the U.K since the 1950s. We find a significantly...