This thesis investigates the specific characteristics of products from renewable resources and analyses how they affect the choice of efficient coordination mechanisms in business-to-business relationships. Due to the diversity and heterogeneity of renewable resources, this is done by means of...

Research questions: How relevant is it for German B2B companies to use social media within marketing? What are the effects of social media usage in German B2B companies and how are they related to specific usage methods of social media? Are there differences in the importance of social media...