Promotion is required by every organization to make its target market aware about its products. With the help of good promotion strategy an organization can earn higher profits.Usually we find brand promotion helps in earning high revenue but this research paper reveals that even stopping...

This paper highlights the moderating effect of retailer CSR perception and CSR contribution type on the relationship between advertised reference price (ARP) and consumer evaluations. A two-by-three between-subjects factorial design is employed with the manipulation of ARP and CSR contribution...