Uusitalo, Olavi; Grønhaug, Kjell - In: Journal of business market management : JBM 5 (2012) 4, pp. 265-284
This paper asks whether the service - dominant logic is superior to the traditional goods - dominant logic for the use of licensing to commercialize new technologies internationally – and why so. To answer this question two case of licensing float glass, a float glass manufacturing technology...