-elasticities that define the willingness of consumers to switch brands within store and to switch stores within brand. When one of these …

According to the standard model, advertising is remarkably sensitive to profit margins. Firms advertise to stimulate … macroeconomics, variations in profit margins over the business cycle have a key role. A widening of margins can explain the rise in …-and-matching map a decline in wages to higher unemployment. But a rise in profit margins should expand advertising by a lot. Really a …

According to the standard model, advertising is remarkably sensitive to profit margins. Firms advertise to stimulate … macroeconomics, variations in profit margins over the business cycle have a key role. A widening of margins can explain the rise in …-and-matching map a decline in wages to higher unemployment. But a rise in profit margins should expand advertising by a lot. Really a …

Branding theory has been largely developed in the context of consumer products; yet, most economies are characterized …

Despite the importance of supplier inducement and brand loyalty in the drug purchasing process, little empirical …' prescription. Furthermore, new regulation also encourages patients to adopt an active role in the decision between brand-name and …' prescription and pharmacists' recommendation become throughout the drug purchase process and, to what extent, brand loyalty …

Smithies (1941) that explained the profit maximizing choice between uniform and mill pricing by the convexity or concavity of … are not identical. I show that profit under uniform pricing exceeds that of mill pricing when demand price elasticity and … to maximize mill pricing profit by pricing from all shipping facilities for the linear demand case, and sufficient …