In its attempt to model financial markets and the behavior of firms, modern finance theory starts from a set of … normatively appealing axioms about individual behavior. Specifically, people are said to be risk-averse expected utility … paradigm may be criticized, however, because (1) the assumptions are descriptively false and incomplete, and (2) the theory …

antisocial behavior. Choices in both environments respond to incentives (i.e., the relative price of the ethical decision …

Behavioral finance studies how subjective behavioral elements introduce distortions in the individual's decision … perceptions of bias. The psychological phenomenon known as bias and its presence in human decision making, both financial and … in classical financial theory …

There is nowadays an extensive literature about irrationality of the economic human decision making. Economic … discussed and proposed to be better defined as any decision promoting the animal's homeostasis, instead of relying in any … Neuroeconomic experimental studies to check this model. Finally, both behavioral and neural results on simulated trading decision …