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Arbeitsanleitung für die dritte Bodenzustandserhebung im Wald (BZE III): Manual on the third soil inventory in forests
Wellbrock, Nicole; Makowski, Vera; Bielefeldt, Judith; … - 2022
Die Arbeitsanleitung der dritten Bodenzustandserhebung im Wald ist die methodische Grundlage der BZE III. Die Erhebung wird in den Jahren 2022-2024 an knapp 1900 Punkten in allen Bundesländern der Bundesrepublik Deutschland durchgeführt. Insgesamt werden über 300 Parameter im Gelände aus den...
Persistent link: https://www.econbiz.de/10013348836
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Curated Shopping: Value Creation durch One-to-One-Beratungsservice
Sebald, Anna Kathrin; Jacob, Frank - In: Marketing Review St.Gallen 33 (2016) 6, pp. 38-45
Das Curated Shopping ermöglicht einen One-to-One-Beratungsservice sowie eine Verbesserung der Nutzenorientierung im E-Commerce. Im Rahmen der Wertgenerierung bilden kundenseitige Nutzungsprozesse und die Interaktion zwischen Kunde und Stilberater wichtige Untersuchungs-einheiten. Die...
Persistent link: https://www.econbiz.de/10014337367
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More than a snapshot: dynamic value-in-use emergence in e-services
Bulawa, Nicole; Jacob, Frank - In: Electronic Markets 32 (2021) 4, pp. 2471-2489
Supporting consumers' value-in-use (ViU) emergence throughout a usage process has become increasingly challenging as, in today's environment, usage has shifted from discrete events to continuous e-service interactions. Although researchers acknowledge that ViU is dynamic and evolves over time,...
Persistent link: https://www.econbiz.de/10014501458
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Informationsgewinnung im Business-to-Business-Marketing : Grundlagen der Marktforschung
Weiber, Rolf; Jacob, Frank - 2000 - 2. Auflage
Persistent link: https://www.econbiz.de/10012939743
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In How Far Does the Cultural Context Explain Behavior in and Outcomes of Intercultural Business Negotiations?
Wilken, Robert; Fucks, Simone; Jacob, Frank; Prime, Nathalie - 2010
This paper investigates the influence of cultural characteristics of negotiator teams (Masculinity, High/low context) on the behavior and different success measures in intercultural business negotiations. Preliminary results show differences in negotiation success across cultural groups and in...
Persistent link: https://www.econbiz.de/10014194760
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Arbeitsanleitung für die dritte Bodenzustandserhebung im Wald (BZE III) : manual on the third soil inventory in forests
Wellbrock, Nicole; Makowski, Vera; Bielefeldt, Judith; … - 2022
Die Arbeitsanleitung der dritten Bodenzustandserhebung im Wald ist die methodische Grundlage der BZE III. Die Erhebung wird in den Jahren 2022-2024 an knapp 1900 Punkten in allen Bundesländern der Bundesrepublik Deutschland durchgeführt. Insgesamt werden über 300 Parameter im Gelände aus den...
Persistent link: https://www.econbiz.de/10013342251
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More than a snapshot : dynamic value-in-use emergence in e-services
Bulawa, Nicole; Jacob, Frank - In: Electronic markets : EM ; the international journal of … 32 (2022) 4, pp. 2471-2489
Persistent link: https://www.econbiz.de/10013556741
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Differentiating Market Offerings Using Complexity and Co-Creation : Implications for Customer Decision-Making Uncertainty
Plötner, Olaf - 2010
Customer decision-making uncertainty (DMU) is a persistent phenomenon in business-to-business markets. However, there is substantial variation in the degree customers perceive DMU and hence suppliers should react to it. Based on existing industrial buying typologies, this paper proposes a new...
Persistent link: https://www.econbiz.de/10013141206
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Differentiating market offerings using complexity and co-creation : implications for customer decision-marking uncertainty
Plötner, Olaf; Lakotta, Jan; Jacob, Frank - 2010
Customer decision-making uncertainty (DMU) is a persistent phenomenon in business-to-business markets. However, there is substantial variation in the degree customers perceive DMU and hence suppliers should react to it. Based on existing industrial buying typologies, this paper proposes a new...
Persistent link: https://www.econbiz.de/10013446495