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In the market where inattentive buyers can fail to notice some feasible choices, the key role of marketing is to make … buyers aware of products. However, the effective marketing strategy is often subtle since marketing tactics can make buyers … cautious. This paper provides a framework to analyze an effective marketing strategy to persuade an inattentive buyer in an …
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In this paper, I explored the various components and conceptual underpinnings of climate smart agriculture to develop a … conceptual framework to better understand climate smart agriculture. Furthermore, I proposed a new definition of "climate smart … agriculture" based on the various components of the concept and the need for trade-offs and synergies. "Climate smart agriculture …
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Climate variability is one of the main environmental causes of losses to the agricultural sector. Most of the methodological tools applied to estimate its economic cost usually account only for the direct impact on agricultural activity. In this paper we use an alternative approach in which a...
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, infrastructure, agriculture, recreation and nature conservation. The formulation of alternative development scenarios is dominated by … land use and land cover options that are consistent with the stimulation of agriculture, nature or recreation. Two …
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