Hamer, Sam; Seekings, Jeremy - 2017
extent political parties) to brand themselves in ways that transcend regional or ethnic loyalties. In Malawi, Joyce Banda …'s adoption of a social protection brand were specific to the political context in Malawi. Elsewhere in East and Southern Africa … in the 2014 Malawi election, although caused partly by other factors, suggests that there are limits to the efficacy of …
