Identifying the determinants of luxury consumption may produce positive results for marketing. This the study is based on an online survey including the participants from Romania, Spain and Turkey, and it aims to reach possible factors that may affect the demand for luxury goods. It investigates...

This study explores the re-emergence of upstream vertical integration in the luxury leather goods industry. Based on information from interviews of two leather manufacturing professionals and a business case study, the present paper examines the factors guiding manufacturers to expand their...

Changing economic epi-centre from the west towards the east is accompanying the luxury goods markets and the emerging Chinese market is becoming impossible to overlook for the luxury goods brands. Potential purchasers buying process of conspicuous and hedonic values enabled Luxury goods differ...