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Mit Customer Experience Management die Digitalisierung meistern : die Rolle von Unternehmenskultur und -organisation
Bingemer, Stephan; Ohlwein, Martin - 2020
Confronted with digitization, many companies establish customer experience management (CEM) as a measure to become a customer-centric organization. Based on a pre-study of 25 qualitative interviews with executives from different industries, this paper derives a conceptual approach that helps...
Persistent link: https://www.econbiz.de/10012489927
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Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie; Haupt, Martin; Ohlwein, Martin - In: The journal of brand management : an international journal 31 (2024) 2, pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
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Mit Customer Experience Management die Digitalisierung meistern: Die Rolle von Unternehmenskultur und -organisation
Bingemer, Stephan; Ohlwein, Martin - 2020
Confronted with digitization, many companies establish customer experience management (CEM) as a measure to become a customer-centric organization. Based on a pre-study of 25 qualitative interviews with executives from different industries, this paper derives a conceptual approach that helps...
Persistent link: https://www.econbiz.de/10014565181