"Strong market orientation is essential for innovation success!" Although both academics and market research … innovation strategies. Due to their focus on what is currently on offer in the marketplace, customers primarily demand so … research can alone allow innovation management to develop attractive search fields for radical innovations and if it can also …

We report on a survey of the innovation activities and characteristics of 153 users of outdoor-related consumer … products. We find a high level of innovation by these consumers. Thirty-seven percent report that they have developed ideas for … - frequent innovation by consumers and the possibility to identify efficiently those who innovate - imply that innovation by …

Die Marktforschung ist ein vergleichsweise junges Fachgebiet, das in seiner Entwicklung bereits eine Vielzahl von … das Handwerk der Marktforschung. Seit dem Aufkommen des Internets hat sich dort das Innovationstempo, wie in anderen … sind weitere Techniken, die das Potenzial haben, die Marktforschung nachhaltig zu wandeln. Die Vernetzung im Internet of …

The author reports on a survey of the innovation activities and characteristics of 153 users of outdoor …-related consumer products. He finds a high level of innovation by these consumers. Thirty-seven percent report that they have developed … in their sport. Taken together, these two findings - frequent innovation by consumers and the possibility to identify …

purpose of publishing and thus inhibits innovation. Numerous changes could be made to enhance innovation with little threat to …