The Fuji apple variety is relatively new in the U.S. As a new product, questions concern the relative impact of consumer learning by experience, by variety-specific promotion, or by generic apple promotion. A two-stage (LES/LAIDS) model incorporating both types of promotion is used to estimate...

The Lanchester model of strategic interaction typically considers only two-firm rivalry and one strategic tool. This paper presents an alternative that considers rivalry among several firms using multiple tools. Marketing decisions are dynamically optimal and use equations of motion for market...

To justify public subsidies for export promotion, export markets must fail to provide incentives for exporters to recognize the benefits of spillover or long-term benefits of promotion. This paper tests for these failures in dynamic dual model for horticultural export supply. Results show...

Private labels, also known as store brands, are an important component of competitive strategy among multi-product retailers, as they can increase retailers’ power over suppliers in the vertical channel or facilitate horizontal differentiation among retailers. This paper seeks to identify...

"Commodity promotion" consists of many activities, each designed to contribute to a consumer's product knowledge or influence tastes. However, both knowledge and tastes are unobservable, or latent, variables influencing demand. This paper specifies a dynamic structural model of fresh fruit...

Many attribute the rise in obesity since the early 1980's to the overconsumption of fast food. A dynamic model of a different-product industry equilibrium shows that a firm with market power will price below marginal cost in a steady-state equilibrium. A spatial hedonic pricing model is used to...

This study applies a latent class estimation technique to a panel of A.C. Nielsen fruit-consuming households to define price, advertising, and promotion responsiveness segments. Ex post analysis of these segments finds significant demographic differences among them, suggesting that...

Contracting directly between produce shippers and retailers is growing in importance. Retailers seek to obtain reliable supplies, while reducing their reliance on recurring market transactions. Producers seek stable prices and market access. These private transactions diminish spot market...

This study compares two methods of estimating a reduced form model of fresh tomato marketing margins: an econometric and an artificial neural network (ANN) approach. Model performance is evaluated by comparing out-of-sample forecasts for the period of January 1992 to December 1994. Parameter...

Existing empirical studies do not provide a unifying explanation for retail price fixity. However, economic hysteresis, or the persistence of an economic phenomenon after its initial cause has disappeared, offers a general explanation. Estimates of an empirical model of retail-price hysteresis...