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a model of collaboration of tourists in the creation of such experiences. The appeal to humor, as a still under …
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Humor is usually associated with trivial or non-serious banter; it is however a significant factor in the construction …
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With the literally ever-lasting relevance of social media and the constant development of online communication, memes are more and more gaining popularity. So far there is only little scientific research on the advertising effectiveness of memes. This study aims to close this knowledge gap and...
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