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APC forum : extending business values through wearables

Robson, Karen; Pitt, Leyland F.; Kietzmann, Jan - In: MIS quarterly executive 15 (2016) 2, pp. 167-177

Persistent link: https://www.econbiz.de/10011540590

E-commerce in South Korea : a Canadian perspective

Eriksson, Theresa; Matheson, Kristin; Pitt, Leyland F.; … - 2019

Persistent link: https://www.econbiz.de/10012127497

Assessing digital responsibility in a digital-first world : revisiting the U-commerce framework

Robertson, Jeandri; Ferreira, Caitlin; Watson, Richard T.; … - In: Organizational dynamics : a quarterly review of … 53 (2024) 2, pp. 1-8

Persistent link: https://www.econbiz.de/10014557696

Business (un)usual : critical skills for the next normal

Ferreira, Caitlin; Robertson, Jeandri; Pitt, Leyland F. - In: Thunderbird international business review 65 (2023) 1, pp. 39-47

Persistent link: https://www.econbiz.de/10013472755

The writing is on the wall : predicting customers' evaluation of customer-firm interactions using computerized text analysis

Ferreira, Caitlin; Robertson, Jeandri; Chohan, Raeesah; … - In: Journal of service theory and practice 33 (2023) 2, pp. 309-327

Persistent link: https://www.econbiz.de/10014302313

Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning

Oc, Yusuf; Plangger, Kirk; Sands, Sean; Campbell, Colin L. - In: Psychology & marketing 40 (2023) 9, pp. 1704-1719

Persistent link: https://www.econbiz.de/10014338319

Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk

Plangger, Kirk; Marder, Ben; Montecchi, Matteo; Watson, … - In: Psychology & marketing 40 (2023) 10, pp. 2016-2028

Persistent link: https://www.econbiz.de/10014338467

Buffer bots : the role of virtual service agents in mitigating negative effects when service fails

Sands, Sean; Campbell, Colin L.; Plangger, Kirk; Pitt, … - In: Psychology & marketing 39 (2022) 11, pp. 2039-2054

Persistent link: https://www.econbiz.de/10013465140

From warrior to guardian : an autoethnographic study of how consumers think about and interact with the natural world

Hannah, David; Ferreira, Caitlin; Pitt, Leyland F. - In: Psychology & marketing 40 (2023) 7, pp. 1344-1360

Persistent link: https://www.econbiz.de/10014291915

Aesthetics and ephemerality: Observing and preserving the luxury brand

Pierre, Berthon; Pitt, Leyland F.; Parent, Michael; … - 2009

While luxury brands are one of the most profitable and fastest growing segments of the brand pantheon, they are the least understood. There is no established definition as to what a luxury brand is; no clear understanding of the value dimensionality of luxury brands; and no rigorous...

Persistent link: https://www.econbiz.de/10009458660